hybrid
NEWBORN COLLECTION:
“NEWBORN IS THE BEGINNING OF HYBRID.”
——“New birth is the beginning of blending”
GENERAL CONCEPT >
“2021SS is regarded as a newborn baby of HYBRID”.
The design inspiration of the "Newborn" series comes from the birth of the brand.
Similar to the original intention of the brand, "HYBRID" is translated as "mixing" and "blending".
Each new birth is the beginning of a fusion, and each physical and spiritual fusion of the growth generation symbolizes "new birth".
MOODBORAD INTRODUCTION >
This series of Moodboard extends its unique design points from the dual levels of "body" and "spirit".
Designed silhouettes are drawn from the most aesthetically pleasing parts of a person's body, blending perfectly with the fabric of the garment. The concept of color comes from the direct interpretation of "new life" at the visual level - pink represents the placenta that gives birth to a new life, and blue represents the ultrasound that shows the new life. The combination of the two constitutes the main color of the new products of the "Newborn" series, and also constitutes "breath and life".
SHOOTING DESIGN>
"The Newborn's Exploration and Birth Process in the Mother's Fetal" is the main concept adopted during the shooting of this series of Lookbooks. The combination of the circular hollow ceiling and the red platform conveys the concepts of "the fusion of heaven and earth" and "the birth of all things".
The series concept and the brand concept are from the beginning to the end, and we extract the most original and pure interpretation of "HYBRID" from each creation.
HYBRID is a brand founded in London in 2020 by Rosion, the parent company of Private Design, and operated independently in Chengdu.
HYBRID takes fashion without boundaries and clothing asexuality as the core, mixing culture, blurring gender, and expressing the limitless exploration of different cultures by contemporary cutting-edge talents through hybrid design, deconstruction and reorganization.
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